Often an overlooked segment of travellers, the urban millennials have got the name of being the most emerging and rather active generation of our times. They find themselves spending their long weekends travelling to their getaway destinations rather than spending their weekends worrying about their down payments. But regrettably, these are the segment of travellers who commonly find it quite challenging to seek quality stays in non-urban destinations. They end up at a crossroads having to choose between a really fancy and overpriced luxurious stay or a poorly run vacation rental that invariably disappoints the entire group.
This is where Raho Hospitalities, a young Bangalore-based startup aims to bridge the gap. Founded by friends who themselves struggled to find clean, comfortable, and affordable accommodations are shaking up the hospitality industry by catering to this very overlooked segment. With the niche that they have now discovered, it doesn’t come easy when you’re dealing with such a populous and broad target audience like the urban-class millennials. Of course it comes with an array of pain points. We are talking about the 25-40 age bracket – the solo backpackers, the young couples or even the groups who take up various forms of friends or young families. Predominantly, the growth in this segment is fueled by the rising disposable incomes and aspirations. They are mostly the working professionals who embody the growing middle class in India. Just like many in this segment, people desire enjoyable and memorable vacations. Forget the pre-packaged tours and tourist traps, today’s millennial travellers crave unique, curated experiences they can truly call their own. These wanderlusting souls yearn for off-the-beaten-path adventures that are authentic, unforgettable, and yes, even Instagram-worthy. But it goes beyond just aesthetics and well-designed stays; cultural immersion fuels their desire for genuine connections and a deeper understanding of the world. Studies reveal that experiencing new cultures ranks as their top travel priority, followed closely by savouring local cuisine, an essential thread in the tapestry of any culture. With all that said there is of course something that puts a wet blanket on this segment. If you’re a millennial or you know one – oftentimes they are deterred by the lack of suitable options. They either end up having to pay through their noses for what they are seeking or in most cases run into shady shacks that leave them disappointed.
Raho has understood their pain points and offers a solution: with their well-designed units, genuine hospitality, and immersive experiences, one can seek a perfect balance, all at an accessible price point. With their maiden project in Coorg running successfully for a few years now and many more to come along, Raho has already positioned itself to capitalise on this trend by providing a refreshing escape. In this cut throat hospitality world, Raho has held onto the idea of crafting unique stays with personalised touches with aesthetic design, making them an absolute standout. Raho isn’t just about stunning design; it’s about stepping into a brand story. The aesthetics of it all only reflect their story and give a consistency to their unique theme. In addition to that, Raho’s intimate setting only fosters a genuine service with dedicated staff anticipating your needs and creating a personalised experience. To complement their cultural immersion, Raho also collaborates with local artisans, businesses, and events, showcasing the area’s soul and supporting its growth. This authentic integration isn’t just good for the community but also for their brand.
But what truly sets them apart is the fact that they have studied their audience to cater to their needs, only to grant themselves the ability to curate a well thought out adventure and an unforgettable environment that resonates with an audience who strongly feel ‘life is all about the experiences’.
